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18 / 31AutomotiveHumans · 2018–2020

BMW · The 2 Gran Coupé

Choose a special-edition BMW. Order and pay online.

My role
Founder · Humans team
Status
Humans archive
Original Gran Coupé configurator · archived interface and prices
Original Gran Coupé configurator · archived interface and prices
A sequence of decisions

Choose the car.
Keep the choices clear.

Let a customer choose a special-edition BMW and place an order online, with a clear sequence of decisions.

Archived interface study Original images · adapted English controls
Original BMW Gran Coupé in Melbourne Red
Choose the exterior colour
Your choicesMelbourne Red · Sensatec Black

Explore two decisions from the original configurator. This archive does not take orders.

The work

One route from choice to order.

The original interface led from exterior colour and upholstery to contact details and ordering. Each step carried the customer’s earlier choices forward.

My role / Humans

I founded Humans. Our team designed and built the configurator: exterior colour, interior, contact details and the ordering/payment flow.

The archive retains the original exterior and interior assets.