17 / 31Fintech2020–2022

Sber · Payroll project

Salary banking, built around the person receiving it.

My role: Product Owner
Status: 2020–2022

Editorial scope map / My workSalary-customer
value proposition

Salary card choiceCustomer onboarding
Employer salary dataA digital process
Money before paydayProduct launch

Three areas of product work · 2020–2022

Three workstreams

Salary banking,
beyond the transfer.

Give salary customers a reason to use the bank beyond receiving their pay.

Customer onboarding

Make a card a salary card.

I worked on the mobile journey for customers who choose to receive their salary with the bank.

+14%conversion in the “Make this my salary card” journey

Employer process

Bring salary data online.

My work included moving the employer’s salary-data submission into a fully digital process.

2 days → 10 minconnection time after the process moved online

Credit product

Money before payday.

I worked on the launch of “Money before payday”, a credit product for salary customers.

250,000+loans issued in the first three months after launch

My role / Product Owner

Connect the proposition
across teams.

I brought together the salary-customer value proposition, coordinating the mobile-app and ecosystem product teams. The work connected customer onboarding, employer processes and services for people receiving their salary.