Alexey SorokoumovAbout the work
I connect the idea,
the product,
and how it’s made.
Art direction, product marketing, product engineering and food technology. Different tools for the same question: what will make this thing work?
I’ve spent ten years in tech, founded the design and development studio Humans, worked on banking and creator products, and made things of my own. Cookies and ice cream. A compact PC case study. Apps, games, and an album.
Give it a reason.
Who is it for? What should change for them? I connect the product and its value before working on how to present it.
Give it a form.
An interface, a recipe or a physical object. Art direction and engineering turn the idea into something you can see, use or test.
Work out how to make it.
Materials, process, production constraints and the business around it. The answer has to work beyond the presentation.