Alexey SorokoumovProducts, from idea to business.

Things I’ve made.

I’m Alexey. I make digital and physical products,
and work out how to make them a business.

Art direction · Product marketing
Product engineering · Food technology

Products & explorations

01 — 17

Pick something up. Take a closer look.

  1. 01

    NAUME

    Food brand

    Cookies and ice cream, developed under my own food brand.

  2. 02

    Caily

    Nutrition app

    Keep a food diary. See what your diet adds up to.

  3. 03

    Truck

    Logistics

    Freight requests, with Madina on voice.

  4. 04

    Yana

    Voice assistant

    Tell Yana what you need. Turn a conversation into a request.

  5. 05

    uzelock

    Personal collection

    Save it now. Find it when you need it.

  6. 06

    Yes, General!

    Tactical game

    Build a squad. Make a plan. See how it holds up.

  7. 07

    Shaker

    Mobile game

    Shake your phone. Beat the clock.

  8. 08

    Dreamer

    Dream journal

    Write down your dreams. Explore what they might mean.

  9. 09

    Optimal One

    Hardware

    A small PC case that belongs on your desk.

  10. 10

    Mining hotel

    Infrastructure

    ASIC hosting in a container with dedicated cooling.

  11. 11

    Leather Oxfords

    Footwear

    Oxford uppers. A sneaker sole.

  12. 12

    Sports sensor

    Sport & hardware

    A sensor project for sport.

  13. 13

    Motion Unit Lab

    3D tool

    Review motion. Stop at the frame that needs work.

  14. 14

    Sorok Umov · Tochka

    Music

    An album by Сорок Умов / Sorok Umov.

  15. 15

    Teaching

    Education

    Helping designers turn a brief into a project they can deliver.

  16. 16

    FriendsOnly

    Creator platform

    Paid content, subscriptions, and the teams behind them.

  17. 17

    Sber · Payroll project

    Fintech

    Salary banking, built around the person receiving it.

Made with Humans

18 — 31

Work by the team at the studio I founded.

  1. 18

    BMW · The 2 Gran Coupé

    Automotive

    Choose a special-edition BMW. Order and pay online.

  2. 19

    BMW · The X7

    Automotive

    Pre-order a new BMW X7 online.

  3. 20

    BMW · Accessories

    E-commerce

    From a catalogue of accessories to checkout.

  4. 21

    MINI · Lifestyle

    E-commerce

    A MINI store built on a shared commerce platform.

  5. 22

    BMW · Special Stock

    Automotive

    New cars. Specific offers. A clear path to purchase.

  6. 23

    The MINI story

    Editorial

    People, cars, and the story of MINI.

  7. 24

    Barrier Active

    Water filtration

    Explain what makes a different kind of filter.

  8. 25

    Barrier ecosystem

    Water filtration

    Bring a family of water products into one story.

  9. 26

    Barrier Ecomix

    Water treatment

    Make a complex water treatment system understandable.

  10. 27

    Goodsky

    Air sports

    A website for an air sports and entertainment complex.

  11. 28

    Trucker.Group

    Logistics

    A digital service for freight operations.

  12. 29

    Baikal.Service

    Logistics

    A clearer customer account for shipping.

  13. 30

    Prosto.Credit

    Fintech

    A mobile banking product with clearer steps.

  14. 31

    Lampochka

    Education

    A website for an exam preparation service.

Have something in mind?

Tell me what you’re working on ↗